Keyfact – Quality. Value. Speed. Insight. That sums up Keyfact

Keyfact offers the best insights around on UK retail and SME financial services.
Our skilled team of financial services specialists identify everything that matters,
and our outputs let clients keep a watchful eye on products and competitors
with the minimum of effort.

Over 50 financial providers use Keyfact’s insights to keep on top of market,
competitor and product initiatives.

Get in touch to see what we can do for you.

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Quality. Value. Speed. Insight. That sums up Keyfact.

Our specialist team has over 100 years’ combined knowledge of the UK financial services market.
Keyfact delivers the competitor and market insights you need for your chosen products and companies – quickly, reliably, and with personal support and backup. From top level strategy slide decks for senior executives, to detailed product and pricing information – Keyfact has what you need.

As well as tracking insights across over 400 online sources and platforms, Keyfact creates unique insights
by continuously monitoring product and business areas, prices and features. We look at competitors’ website content, online and mobile propositions, customer communications, data from industry bodies, and more.

We follow financial reporting calendars, and top up our outputs with granular analysis of management statements and other investor updates. Strategic dashboards help our customers keep up to date with
business critical developments.

We also carry out bespoke market research including mystery-shopping, telephone research, and analysis of digital banking services and customer journeys gleaned from live accounts. Keyfact’s services cover the UK and Ireland across the entire spectrum of retail and SME financial services, as well as insurance and life protection.

Our teams work from offices in London, Cambridge, Edinburgh and elsewhere.

Regular updates

Keyfact delivers insights through whole-of-market weekly reports, and in-depth monthly product reports – as well as daily alerts and business critical newsflashes. Weekly reports give a succinct, comprehensive round-up of everything new and important. Keyfact produces its own content and reports, with hyperlinks putting more details and creatives just a click away.

Knowledge Bank

Keyfact’s Knowledge Bank database contains insights from 2001, enabling us to research and back reference any aspect of UK retail financial services – from product and company news and creatives,
to changes to terms and conditions, examples of customer communications and more.

Clients simply choose which reports they want, and the level of detail they want to see – including examples of branch, social media, direct mail and email advertising not usually covered by media monitoring companies.

One-off reports and support

Clients can ask for free one-off summaries of activity in any area that we cover, and they rave about the speed and quality of our responses.

Examples range from a simple summary of activity by a specific company or product over time, to requesting examples of customer communications around changes to T&Cs or interest rates, or examples of branch advertising.

Keyfact can also produce top level strategy and positioning slide decks, from summarising product
features and differentiation to in-depth analysis of a particular company or brand.

Product reports – scroll over for more infomation, click to view a sample

Retail banking

Credit cards

Personal loans

Savings
& investments

Mortgages

Economy
& Regulation

Insurance

Wealth

Business
banking

Ireland

Channel reports – scroll over for more infomation, click to view a sample

Social media campaigns

Branches

Direct mail, email

Keyfact is used and trusted by over 3,500 colleagues at over 50 financial providers.

Users range from CEOs and Managing Directors wanting a concise, reliable snapshot of key
initiatives – to research, brand, product, pricing and regulatory teams needing more detailed insights.

Keyfact’s Net Promoter Score has never tracked below 65. Don’t just take our word for it:

“This really is the best summary of the week’s events” Email from Head of Retail to CEO, major UK bank

“It’s a useful report, and one I value, happy to renew” Senior Manager, UK supermarket bank

“Thanks for such a quick and comprehensive response!” Market Research Manager, credit card provider

“Thank you – valuable information and insights” Customer Banking Director, UK bank

“Thank you, this is very helpful” Credit Card Product Manager, UK mutual

“I find your report very useful and appreciate the Sunday delivery to get ahead of the week” MD, Irish bank

“Thanks for these links, very helpful!” Director, UK challenger bank

“Thanks for sharing this with me – this is very useful” Market & Competitor Intelligence Analyst, UK insurer

“I really love these news alerts – they are extremely useful. Please could you add the following people from my team”. Account Manager, credit card provider.

“Thanks for that incredibly useful summary of loan application journeys” Market Manager, UK loan provider